The Big Picture

Entertainment may be more globalized than ever, but every nation retains its individual characteristics. Some markets are mature; others are emerging. As the industry pushes into more corners of the planet, knowledge of local conditions — age demographics, access to movie screens, mobile phone ownership, to name a few — is essential to success. Take Variety’s data tour around the world.
- Click dots for Global Data -

The Big Picture

Entertainment may be more globalized than ever, but every nation retains its individual characteristics. Some markets are mature; others are emerging. As the industry pushes into more corners of the planet, knowledge of local conditions — age demographics, access to movie screens, mobile phone ownership, to name a few — is essential to success. Take Variety’s data tour around the world.

- North America -

Canada

Population: 35.4M
Per Capita Income: $4.6K
Box Office: $9.85B
Admissions: 103.3M
Screens: 3,114
Internet Penetration: 85.5%
Mobile Phones: 29.4M

Top films
“Finding Dory”
“Captain America: Civil War”
“The Secret Life of Pets”

Top TV
“The Big Bang Theory”
“La Voix Junior”
“Bull”

Top streaming
Netflix
Crave TV
Shomi (closed Nov. 30)

Note: Box office includes U.S., as of Nov. 20, 2016; top tv represents November 2016

U.S.

Population: 324M
Per Capita Income: $56K
Box Office: $9.85B
Admissions: 1.24B
Screens: 40,475
Internet Penetration: 84.2%
Mobile Phones: 382M

Top films
“Finding Dory”
“Captain America: Civil War”
“The Secret Life of Pets”

Top TV
“The Big Bang Theory”
“NCIS”
“The Walking Dead”

Top streaming
Netflix
Amazon Prime Video
Hulu

Note: Box office includes Canada, as of Nov. 20, 2016; screens as of Sept. 30, 2016

Mexico

Population: 123.2m
Per Capita Income: $18k
Box Office: $750m
Admissions: 286m
Screens: 5,977
Internet Penetration: 43.5%
Mobile Phones: 107m

Top films
“Capitán America: Civil War”
“Batman v Superman:
El Origen de la Justicia”
“Escuadron Suicida”

Top TV
“Por siempre Joan Sebastian, el poeta de pueblo”
“Antes muerta que Lichita”
“A que no me dejas”

Top streaming
Netflix
Claro Video Mexico
Blim

Note: Box office as of Nov. 20, 2016

CUBA

Population: 11.2m
Per Capita Income: $10k
Box Office: N/A
Admissions: 3.71m
Screens: N/A
Internet Penetration: 25.7%
Mobile Phones: 3.3m

Top films
N/A

Top TV
N/A

Top streaming
N/A

- South America -

Columbia

Population: 47.2m
Per Capita Income: $14k
Box Office: $155M
Admissions: 58.8m
Screens: 911
Internet Penetration: 51.7%
Mobile Phones: 57.3m

Top films
“Batman v Superman: El Origen de la Justicia”
“Buscando a Dory”
“Capitán America: Guerra Civil”

Top TV
“Desafios Super Humanos”
“La Niña”
“Noticias Caracol 7 PM”

Top streaming
Netflix
Win Sports Online
Play (Caracol)

Note: top tv excludes sports; Box office as of Nov. 20, 2016

Brazil

Population: 205.8m
Per Capita Income: $16k
Box Office: $662m
Admissions: 170.7m
Screens: 3,022
Internet Penetration: 51.6%
Mobile Phones: 258m

Top films
“Capitão América:
Guerra Civil”
“Batman v Superman:
A origem da justiça”
“Esquadrão Suicida”

Top TV
“Haja Coração”
“Futebol notícias”
“A regra do jogo”

Top streaming
Netflix
Esporte Interactivo Plus
Sky Online Brazil

Note: Box office as of Nov. 20, 2016

Chile

Population: 17.7m
Per Capita Income: $24k
Box Office: $122m
Admissions: 25.8m
Screens: 392
Internet Penetration: 66.5%
Mobile Phones: 23.2m

Top films
“Capitão América: Guerra Civil”
“Batman v Superman: A origem da justiça”
“Esquadrão Suicida”

Top TV
“Pobre Gallo”
“Qué Culpa Tiene Fatmagül?”
“Noticias Ahora”

Top streaming
Netflix
Movistar Chile
Estadio CDF

Note: top tv excludes sports; box office as of Nov. 20, 2016

Argentina

Population: 43.9m
Per Capita Income: $23K
Box Office: $252m
Admissions: 51.4m
Screens: 822
Internet Penetration: 59.9%
Mobile Phones: 60.7m

Top films
“Buscando a Dory”
“La era de hielo”
“La vida secreta de tus mascotas”

Top TV
“Periodismo para todos”
“Moises y los 10 Mandamientos”
“Educando a Nina”

Top streaming
Netflix
On Video Argentina

Note: top tv excludes sports; box office as of Nov. 20, 2016

- Europe -

Sweden

Population: 9.9m
Per Capita Income: $48k
Box Office: $215b
Admissions: 17.0m
Screens: 802
Internet Penetration: 94.8%
Mobile Phones: 12.6m

Top films
“En Man som heter Ove”
(“A Man Called Ove”)
“Djungelboken”
“Star Wars: The Force Awakens”

Top TV
“Kalla Anka och hans vanne” (“Donald Duck and his friends”),
“Pa Sparet”
“Skavlan”

Top streaming
Netflix
HBO
Viaplay

Note: 2015 box office

Denmark

Population: 5.6m
Per Capita Income: $46k
Box Office: $178M
Admissions: 14.2m
Screens: 432
Internet Penetration: 94.6%
Mobile Phones: 7.3m

Top films
“Flaskepost fra P” (“Department Q:
A Conspiracy of Faith”)
“Klassefesten 3: Daben”
(“Reunion 3: Baptism”)
“The Revenant”

Top TV
“X Factor Afgorelsen”
“Arvingerne II”
“Mord uden granser” (“The Team”)

Top streaming
Netflix
DR TV

Note: 2015 box office

U.K.

Population: 64.4m
Per Capita Income: $41k
Box Office: $1.60B
Admissions: 171.9m
Screens: 4,115
Internet Penetration: 89.8%
Mobile Phones: 80.3m

Top films
“Bridget Jones’s Baby”
“The Jungle Book”
“Finding Dory”

Top TV
“The Great British Bake Off”
“Planet Earth II”
“Britain’s Got Talent”

Top streaming
Netflix
Amazon Prime Video
Now TV

Note: box office as of Nov. 20, 2016, includes Ireland

Netherlands

Population: 17.0m
Per Capita Income: $49k
Box Office: $591M
Admissions: 94.2m
Screens: 3,512
Internet Penetration: 71.6%
Mobile Phones: 51m

Top films
“The Jungle Book”
“Bridget Jones’s Baby”
“Finding Dory”

Top TV
“Boer zoekt vrouw”
(“The farmer wants a wife”)
“The passion”
“Wie is de mol?” (“The mole”)

Top streaming
Netflix
RTL XL

Note: Box office as of Nov. 20, 2016

Germany

Population: 80.7m
Per Capita Income: $47k
Box Office: $889M
Admissions: 139.2m
Screens: 4,692
Internet Penetration: 84%
Mobile Phones: 96.3m

Top films
“Pets”
“Findet Dorie”
“Zoomania”

Top TV
“Tatort: Feierstunde”
“Polizeiruf 110: Und vergib
uns unsere Schuld”
“Ich bin ein star - holt mich hier raus”

Top streaming
Amazon Prime Video
Maxdome

Note: Box office as of Nov. 20, 2016

France

Population: 66.8m
Per Capita Income: $41k
Box Office: $1.22B
Admissions: 202.2m
Screens: 5,741
Internet Penetration: 81.9%
Mobile Phones: 66.7m

Top films
“Zootopie”
“Les Tuche 2”
“The Revenant”

Top TV
“C’est Cantaloup”
“Le Secret d’Elise”
“Sam”

Top streaming
Netflix
Canal Play

Note: Box office as of Nov. 20, 2016

Spain

Population: 48.6m
Per Capita Income: $35k
Box Office: $591M
Admissions: 94.2m
Screens: 3,512
Internet Penetration: 71.6%
Mobile Phones: 51m

Top films
“Un monstruo viene a verme”
“Mascotas”
“Buscando a Dory”

Top TV
“El principe”
“La que se avecina”
“En la tuya o en la mia”

Top streaming
Movistar Plus
Wuaki TV
Netflix

Note: Box office as of Nov. 20, 2016

Italy

Population: 62.0m
Per Capita Income: $36k
Box Office: $575m
Admissions: 99.4m
Screens: 3,955
Internet Penetration: 58.5%
Mobile Phones: 92.5m

Top films
“Quo Vado?”
“Perfetti Sconosciuti”
“Alla Ricerca Di Dory”

Top TV
“Il Commissario Montalbano”
“Don Matteo 10”
“I Medici”

Top streaming
TIM Vision
Mediaset Infinity

Note: Box office as of Nov. 20, 2016

Poland

Population: 38.5m
Per Capita Income: $27K
Box Office: $218m
Admissions: 44.7m
Screens: 1,331
Internet Penetration: 62.8%
Mobile Phones: 56.8m

Top films
“Pitbull: Nowe porządki”
(“Pitbull: New Orders”)
“Sekretne życie zwierzaków domowych” (“The Secret Life of Pets”)
“Epoka lodowcowa 5: Mocne uderzenie” (“Ice Age 5: Collision Course”)

Top TV
“M jak milosc”
(“L is for love”)
“Ranczo” (“Ranch”)
“Na dobre i na zle”
(“For better and for worse”)

Top streaming
IPLA
VOD.pl
Player.pl

Note: Box office as of Nov. 20, 2016

Russia

Population: 142.4m
Per Capita Income: $25k
Box Office: $662m
Admissions: 174.1m
Screens: 4,086
Internet Penetration: 61.4%
Mobile Phones: 227m

Top films
“Zootopia”
“The Secret Life of Pets”
“Suicide Squad”

Top TV
“Krym. Put na rodinu”
“Prezident”
“Test na beremennost”

Top streaming
Ivi.ru
Zoomby.ru
Megogo.net

Note: Box office as of Nov. 20, 2016

- Africa -

Tunisia

Population: 11.1m
Per Capita Income: $11k
Box Office: n/a
Admissions: n/a
Screens: 3,114
Internet Penetration: 43.8%
Mobile Phones: 14.6m

Top films
n/a

Top TV
n/a

Top streaming
Starz Play Arabia
Tunisia Land Live
StreamingHD SARL

Morocco

Population: 33.7m
Per Capita Income: $8k
Box Office: $7.6
Admissions: 1.8m
Screens: 48
Internet Penetration: 56%
Mobile Phones: 43m

Top films
n/a

Top TV
n/a

Top streaming
n/a

Note: 2015 box office

Nigeria

Population: 186.1m
Per Capita Income: $6k
Box Office: n/a
Admissions: n/a
Screens: 111
Internet Penetration: 38%
Mobile Phones: 150.8m

Top films
n/a

Top TV
n/a

Top streaming
n/a

Kenya

Population: 46.8m
Per Capita Income: n/a
Box Office: n/a
Admissions: n/a
Screens: 111
Internet Penetration: 39%
Mobile Phones: 37.7m

Top films
n/a

Top TV
n/a

Top streaming
n/a

South Africa

Population: 54.3m
Per Capita Income: $13k
Box Office: $93.9m
Admissions: 49.7m
Screens: 729
Internet Penetration: 48.9%
Mobile Phones: 85.2m

Top films
“Finding Dory”
“Batman v Superman: Dawn of Justice”
“Suicide Squad”

Top TV
“Uzalo”
“Generations: The Legacy”
“Skeem saam”

Top streaming
ShowMax
Netflix

Note: 2015 box office

Egypt

Population: 95.7m
Per Capita Income: $12k
Box Office: $44m
Admissions: n/a
Screens: 416
Internet Penetration: 49.6%
Mobile Phones: 94m

Top films
“Laf W Dawaran”
“Hepta: The Last Lecture”
“Gaheem Fel Hend”
(“Hell in India”)

Top TV
“Ramez Plays with Fire”
“The Legend”
“El Caesar”

Top streaming
iFlix
Netflix
Starz Play Arabia

Note: 2015 box office

- Middle East -

Iran

Population: 82.8m
Per Capita Income: $17k
Box Office: $34m
Admissions: 14m
Screens: 384
Internet Penetration: 31%
Mobile Phones: 74.2m

Top films
“The Salesman”

Top TV
“90”

Top streaming
Iran Live TV
Filimo
Netflix

Note: Admissions through mid-2016; box office through most of 2016

Turkey

Population: 90.3m
Per Capita Income: $20K
Box Office: $48m
Admissions: 60.2m
Screens: 2,170
Internet Penetration: 46.3%
Mobile Phones: 73.6m

Top films
“Kardeşim Benim”
“Dedemin Fişi”
“Osman Pazarlama”

Top TV
“Paramparca”
“Ask Yeniden”
“Karagul”

Top streaming
TTNET
Netflix
TVYO

Note: Box office as of Nov. 20, 2016; TV, 2015

Israel

Population: 8.17m
Per Capita Income: $34K
Box Office: $130M
Admissions: 15.6m
Screens: 340
Internet Penetration: 70.8%
Mobile Phones: 10.6m

Top films
“The Amazing Race 2015”
“Great Nation”
“Big Brother VIP 2015”

Top TV
“Women’s Balcony”
“The Last Band in Lebanon”
“Galis Connect”

Top streaming
n/a

Note: 2015 box office

Qatar

Population: 2.3m
Per Capita Income: $132k
Box Office: $34.1m
Admissions: 2.33M
Screens: 60
Internet Penetration: 85.3%
Mobile Phones: 3.6m

Top films
“The Jungle Book”

Top TV
“The Voice”
“Qabel lel kasr”
“Al A’ahed”

Top streaming
Starz Play Arabia
Netflix
OSN Play

Note: 2015 box office

UAE

Population: 5.9m
Per Capita Income: $68k
Box Office: $193m
Admissions: 16.7m
Screens: 448
Internet Penetration: 88%
Mobile Phones: 17.9m

Top films
“The Jungle Book”

Top TV
“Ramez wakel al gaw”
“Arabs Got Talent”
“Bab al hara”

Top streaming
Starz Play Arabia
Netflix
OSN Play

Note: 2015 box office

- Asia -

China

Population: 1.37B
Per Capita Income: $14K
Box Office: $7.09b
Admissions: 1.25b
Screens: 39,194
Internet Penetration: 45.8%
Mobile Phones: 1.3b

Top films
“The Mermaid”
“Zootopia”
“Warcraft”

Top TV
n/a

Top streaming
n/a

Note: 2015 box office; screens as of Sept. 30, 2016

India

Population: 1.27b
Per Capita Income: $47K
Box Office: $1.58b
Admissions: 2.07b
Screens: 11,179
Internet Penetration: 15.1%
Mobile Phones: 1.01b

Top films
“Sultan”
“The Jungle Book”
“M.S. Dhoni: The Untold Story”

Top TV
“Naagin” (Hindi)
“Deiva Magal” (Tamil)
“Manasu Mamata” (Telugu)

Top streaming
n/a

Note: Box office as of Nov. 20, 2016

Indonesia

Population: 258m
Per Capita Income: $11K
Box Office: $264m
Admissions: 100.5m
Screens: 1,146
Internet Penetration: 15.8%
Mobile Phones: 338m

Top films
“Warkop DKI Reborn: Jangkrik Boss! Part 1”
“Ada Apa Dengan Cinta 2”
“My Stupid Boss”

Top TV
n/a

Top streaming
n/a

Note: 2015 box office

South Korea

Population: 50.9m
Per Capita Income: $37K
Box Office: $1.29B
Admissions: 217.3m
Screens: 2,424
Internet Penetration: 84.8%
Mobile Phones: 58.9m

Top films
“Train to Busan”
“A Violent Prosecutor”
“Captain America: Civil War”

Top TV
“Descendants of the Sun”
“All About My Mom”
“My Daughter, Geum Sa-wol”

Top streaming
Oksusu
LTE Video
Olleh

Note: Box office as of Nov. 20, 2016

Japan

Population: 126.7m
Per Capita Income: $38K
Box Office: $1.79B
Admissions: 166.6m
Screens: 3,437
Internet Penetration: 86.3%
Mobile Phones: 159m

Top films
“Your Name”
“Shin Godzilla”
“Zootopia”

Top TV
“Doctor X”
“99.9”
“Aibo” (“Partners”)

Top streaming
dTV
Hulu
U-NEXT

Note: Box office as of Nov. 20, 2016

Taiwan

Population: 23.5m
Per Capita Income: $47k
Box Office: $220m
Admissions: 29.0m
Screens: 700
Internet Penetration: 80%
Mobile Phones: 29.7m

Top films
“Captain America: Civil War”
“Zootopia”
“Deadpool”

Top TV
n/a

Top streaming
n/a

Note: Box office as of Nov. 20, 2016

Hong Kong

Population: 7.2m
Per Capita Income: $57k
Box Office: $187m
Admissions: 28.3m
Screens: 224
Internet Penetration: 74.2%
Mobile Phones: 16.7m

Top films
“Captain America: Civil War”
“Cold War 2”
“Batman v Superman: Dawn of Justice”

Top TV
n/a

Top streaming
n/a

Note: Box office as of Nov. 20, 2016

- Oceania -

Australia

Population: 23.0m
Per Capita Income: $65K
Box Office: $778M
Admissions: 90.3m
Screens: 2,080
Internet Penetration: 83%
Mobile Phones: 31.8m

Top films
“Finding Dory”
“Deadpool”
“Suicide Squad”

Top TV
“MasterChef”
“My Kitchen Rules”
“The Block: Triple Threat”

Top streaming
n/a

Note: Top TV excludes sports; box office as of Nov. 20, 2016

New Zealand

Population: 4.5m
Per Capita Income: $36K
Box Office: $123m
Admissions: 15.5m
Screens: 418
Internet Penetration: 82.8%
Mobile Phones: 5.6m

Top films
“Hunt for the Wilderpeople”
“Finding Dory”
“Suicide Squad”

Top TV
“1 News”
“Fair Go”
“Hyundai Country Calendar”

Top streaming
n/a

Note: Box office as of Nov. 20, 2016