Ready for Rio

When viewers watch Allyson Felix go for gold at the Summer Games, they’ll be taking part in a grand experiment that could unlock the future of media

Story by Daniel Holloway | Photographs by Dylan Coulter

Jim Bell has been part of NBC Sports’ Olympics broadcast team since 1992. Next month’s Games in Rio will be his third Olympics as executive producer. Bell is responsible for scheduling 2,084 hours of programming across 11 networks over more than two weeks — along with 4,500 hours of live events on NBCUniversal’s digital platforms. What he does is a science informed by reams of data and decades of inherited wisdom. Except when it’s not.


Olympics need to prove its worth

With the summer Olympics kicking off next month, Comcast is ramping up promotional activity around everything from coverage .....


10 Olympic Athletes to Watch

Gold is the goal when it comes to the Olympics. But after the Games, gold can be the gateway to a different kind of reward: Madison Avenue.


Necessary Roughness

The move to L.A. means the NFL’s Rams are stuck for three years in a crumbling stadium barely capable of accommodating the team or its fans

Story by Gene Maddaus | Photographs by Terence Patrick

In just six weeks, the Los Angeles Rams will take the field at the Coliseum. It will mark the end of the NFL’s 21-year, self-imposed exile from Los Angeles. It will also be the first time the Rams play a game at the venue since 1979 — the year they went all the way to the Super Bowl before decamping for Anaheim.

Facetime: DwYane Wade

The NBA superstar talked with Variety about his family, his production company, ZZ Prods., and his work beyond the world of basketball.


My First Time in Variety: Bob Costas

Bob Costas has been regaling fans with encyclopedic sports acumen from his perch at NBC since the early 1980s, as a broadcaster on .....


The Variety Sports & Entertainment Impact Report

Athletes and showbiz pros rewrite the rulebook to create new stars, big breaks, and more fans


THe Supporting Cast Behind Vin Scully

It was Friday afternoon, and in a press box no bigger than a Beverly Hills walk-in closet sat Vin Scully, the voice of the Los Angeles Dodgers .....


There's No Sure Thing in VR Sports

Is virtual reality the future of sports coverage? Conceptually, it’s a no-brainer; VR technology can put viewers in the center of the action .....

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The sports world heats up this week with the return of MLB's All-Star Game and ESPN's annual ESPY Awards. Even better, the biggest event in all of sports, the Olympics, is almost here.

There's a lot going on, which means there's no better time for Variety to schedule both its Sports Issue as well as its first-ever Sports & Entertainment Summit on July 14th. With keynote appearances by NBA legends Kobe Bryant and Dwyane Wade, it's a must-see conference.

But in addition to the many topics we'll be delving into in panel discussions that day, we cover plenty of ground in this special issue. Enjoy!

Andrew Wallenstein
Co-Editor-in-Chief, Variety