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Variety Content Studio produces award-winning, compelling, relevant stories for our brand partners that are distributed across Variety's global and social platforms. For over 117 years Variety has been at the forefront of the entertainment and business industry, evolving and expanding our expertise into tech, culture and consumer goods. Variety delivers unique insight and innovative creativity into every collaboration.
Custom CONTENT VIDEO
Creating custom content video featuring authentic original interviews, existing behind-the-scenes content, film/episodic clips and inventive concepts that amplify your brand.
One Night in Miami
Amazon Prime Video
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Unleashing CreativityIntel
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The Underground RailroadAmazon Prime Video
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Meet The MakersAdobe
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Series Rewind:
Lovecraft Country
HBO
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Just Mercy
Warner Bros.
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Compelled
to Create:
Mullholland Distributing
Karma Automotive
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Sponsored Editorial Video
Variety’s original editorial series are available for underwriting to give brands the opportunity for alignment and access to Variety's key audience through sponsorship.
CUSTOM PRINT SUPPLEMENTS
Insightful, deep dive think pieces with exclusive interviews, must-read feature spotlights, and original design concepts.
MGM / United Artists Releasing
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Participant / Universal
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Neon
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Amazon Studios
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Starz
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Lifetime
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Easterseals Southern California
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DIGITAL PARTNER ARTICLES
Turnkey solutions to amplify campaign messaging, images or video through articles on Variety.com.
DIGITAL HUBS
Interactive virtual destinations showcasing original content, videos, interviews, key art and more.
VARIETY CONTENT STUDIO CAMPAIGNS GAIN RECOGNITION
Since launching in January 2017, the Variety Content Studio has taken creating original storytelling for brands to another level. The Studio functions as an in-house digital marketing agency, production company and distributor. Our tight-knit team of highly experienced producers, directors, writers, journalists, and designers know how to convey a brand’s story to our global audience of influential and affluent entertainment industry professionals and enthusiasts.
MEET THE TEAM
Dea LawrenceChief Operating and Marketing Officer
As VCS’s creative director, David ensures every VCS project is impactful, beautiful and meets the highest quality standards. He is always expanding the studio’s capabilities by conceiving new products and projects; recruiting contributors; and pushing the boundaries of what tktktk
SYDNEY KRAMERExecutive Producer
As VCS’s creative director, David ensures every VCS project is impactful, beautiful and meets the highest quality standards. He is always expanding the studio’s capabilities by conceiving new products and projects; recruiting contributors; and pushing the boundaries of what tktktk
Lauryn KistnerDirector of Brand Marketing
As VCS’s creative director, David ensures every VCS project is impactful, beautiful and meets the highest quality standards. He is always expanding the studio’s capabilities by conceiving new products and projects; recruiting contributors; and pushing the boundaries of what tktktk
Lauren AmesCreative Strategist
As VCS’s creative director, David ensures every VCS project is impactful, beautiful and meets the highest quality standards. He is always expanding the studio’s capabilities by conceiving new products and projects; recruiting contributors; and pushing the boundaries of what tktktk
FLAVIO GOMEZAssociate Brand Manager
As VCS’s creative director, David ensures every VCS project is impactful, beautiful and meets the highest quality standards. He is always expanding the studio’s capabilities by conceiving new products and projects; recruiting contributors; and pushing the boundaries of what tktktk
Karen MizoguchiEditor
As a founding member of the Variety Content Studio, Lauryn Kistner brings invaluable insight and expertise to client partners, with a focus on strategy, development and management. As the Director Of Brand Marketing, Lauryn's role has expanded to focus on the wider Variety brand, where she can be found coming up with new ways to contribute to the legacy of this ever-evolving Hollywood institution
Tania MerlosJunior Producer
As a founding member of the Variety Content Studio, Lauryn Kistner brings invaluable insight and expertise to client partners, with a focus on strategy, development and management. As the Director Of Brand Marketing, Lauryn's role has expanded to focus on the wider Variety brand, where she can be found coming up with new ways to contribute to the legacy of this ever-evolving Hollywood institution
LEARN MORE ABOUT WORKING WITH US contentstudio@variety.com
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