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Variety Content Studio produces award-winning, compelling, relevant stories for our brand partners that are distributed across Variety's global and social platforms. For over 117 years Variety has been at the forefront of the entertainment and business industry, evolving and expanding our expertise into tech, culture and consumer goods. Variety delivers unique insight and innovative creativity into every collaboration.

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Custom CONTENT VIDEO

Creating custom content video featuring authentic original interviews, existing behind-the-scenes content, film/episodic clips and inventive concepts that amplify your brand.

One Night in Miami
Amazon Prime Video

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Unleashing CreativityIntel
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The Underground RailroadAmazon Prime Video

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Meet The MakersAdobe

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Series Rewind:
Lovecraft Country
HBO

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Just Mercy
Warner Bros.

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Compelled
to Create:
Mullholland Distributing
Karma Automotive
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Sponsored Editorial Video

Variety’s original editorial series are available for underwriting to give brands the opportunity for alignment and access to Variety's key audience through sponsorship.

The Take

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Artisans

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Actors on Actors
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Doc Dreams
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Making a Scene
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Uncovered

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Directors on Directors
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CUSTOM PRINT SUPPLEMENTS

Insightful, deep dive think pieces with exclusive interviews, must-read feature spotlights, and original design concepts.

MGM / United Artists Releasing

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Participant / Universal
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Neon

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Amazon Studios
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Starz
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Lifetime

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Easterseals Southern California
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DIGITAL PARTNER ARTICLES

Turnkey solutions to amplify campaign messaging, images or video through articles on Variety.com.

Netflix

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Out of Many Media
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SKII
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FX
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Salesforce
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Spotify - Best New Artist
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Kidoodle.TV
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DIGITAL HUBS

Interactive virtual destinations showcasing original content, videos, interviews, key art and more.

Licorice Pizza
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Parasite
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Joker
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ITV
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Spencer
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Apple TV+ Collaborations
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Just Mercy
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Best Branded Content, Arts & EntertainmentQ2 2021

Barry Jenkins Honors the Legacy of His Ancestors in Moving Epic

Amazon Video
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Best Branded Content, Arts & Entertainment2018

Abilities Unlimited

Easterseals
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Top 100 Branded Content Campaigns2019

Driven to Dream

Disney
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Best Branded Content, MulticulturalQ1 2021

One Night in Miami:
Which Path to Freedom?

Amazon Video
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Top 10 Branded Content Trends to WatchQ2 2021

Abilities Unlimited

Easterseals
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VARIETY CONTENT STUDIO CAMPAIGNS GAIN RECOGNITION

Since launching in January 2017, the Variety Content Studio has taken creating original storytelling for brands to another level. The Studio functions as an in-house digital marketing agency, production company and distributor. Our tight-knit team of highly experienced producers, directors, writers, journalists, and designers know how to convey a brand’s story to our global audience of influential and affluent entertainment industry professionals and enthusiasts.

MEET THE TEAM

Dea LawrenceChief Operating and Marketing Officer

As VCS’s creative director, David ensures every VCS project is impactful, beautiful and meets the highest quality standards. He is always expanding the studio’s capabilities by conceiving new products and projects; recruiting contributors; and pushing the boundaries of what tktktk

Alex CastroVice President, Video

As VCS’s creative director, David ensures every VCS project is impactful, beautiful and meets the highest quality standards. He is always expanding the studio’s capabilities by conceiving new products and projects; recruiting contributors; and pushing the boundaries of what tktktk

Holly DillionExecutive Producer

As VCS’s creative director, David ensures every VCS project is impactful, beautiful and meets the highest quality standards. He is always expanding the studio’s capabilities by conceiving new products and projects; recruiting contributors; and pushing the boundaries of what tktktk

DAVID COHENCreative Director

As VCS’s creative director, David ensures every VCS project is impactful, beautiful and meets the highest quality standards. He is always expanding the studio’s capabilities by conceiving new products and projects; recruiting contributors; and pushing the boundaries of what tktktk

LAURYN KISTNERDirector of Brand Marketing

As a founding member of the Variety Content Studio, Lauryn Kistner brings invaluable insight and expertise to client partners, with a focus on strategy, development and management. As the Director Of Brand Marketing, Lauryn's role has expanded to focus on the wider Variety brand, where she can be found coming up with new ways to contribute to the legacy of this ever-evolving Hollywood institution

KC ORCUTTEditor

As an editor at VCS, KC Orcutt assists with the production of branded content, with a focus on executing the studio’s written projects and collaborating with a freelance roster of talent. Happiest when working with words and people, her background as a writer, music journalist and content creator offers a vibrant perspective on the creative and collaborative process.

FLAVIO GOMEZAssociate Brand Manager

As VCS’s creative director, David ensures every VCS project is impactful, beautiful and meets the highest quality standards. He is always expanding the studio’s capabilities by conceiving new products and projects; recruiting contributors; and pushing the boundaries of what tktktk

BRITTNEY DE LEONProduction Coordinator

As VCS’s creative director, David ensures every VCS project is impactful, beautiful and meets the highest quality standards. He is always expanding the studio’s capabilities by conceiving new products and projects; recruiting contributors; and pushing the boundaries of what tktktk

LEARN MORE ABOUT WORKING WITH US contentstudio@variety.com 

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